Between the two of them, they’re the first and third most popular social media sites in the world.Ĥ. However, since advertising on these platforms is such an instrumental tactic for reaching new audiences, posting your video on these sites is also crucial in attracting more viewers. Facebook and Instagram – Facebook and Instagram are both technically owned channels, which means posting videos to your account usually engages and nurtures those who already follow you. Where to post a video to attract more visitorsģ. Why? According to Animoto, 60% of consumers who made a purchase from a brand found out about them on social media, and using video content helps you capture that attention.
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We’ll get into the specifics of how to use video on each platform below, but if you’re just starting out in video marketing and wondering where to feature your video, your social accounts are an obvious given. Your social media accounts – Your company’s Twitter, Facebook, LinkedIn, and Instagram pages are all critical places to share your latest video content. Plus, 83% of marketers say video has increased dwell time on their website ( Wyzowl).Ģ. Not only is it good to have it all accessible in one place, but adding video to your website increases SEO and increases product comprehension as well as sales. And we’re not just talking about sharing a single “About Us” video-you should create a place, like a company blog or news page, where you regularly share video content. Your website – No matter where else online you post your video content, your videos should live on your website. Where to post a video no matter what your goal isġ. In order to help you decide when and where to post your videos depending on what stage of your marketing plan you’re working to improve, we’ve put together a list of 20 different places you may want to post your videos to increase your viewership, build brand awareness, and drive more business. For example, if your goal is to attract more eyeballs to your company or product, then you’ll want to consider using your video in efforts where you can reach a wider audience.Īlternatively, if you find you’re losing visitors once they come to your homepage, you may want to use your video to better engage with and educate them on your company website or in your marketing emails. Your first step should be to consult your video marketing strategy and consider what stage in your sales funnel you’re trying to improve. So how do you do that? Let’s say you just completed a video. It’s not just about one video, but a slew of video content that can be used and reused throughout the buyer’s journey to attract new visitors, engage more followers, nurture more prospects, and delight recurring customers.
Today, video marketing is about utilizing your video content in as many of your marketing efforts as possible.
Video marketing for your business used to mean creating one video for your company and posting in a single location.